Being able to work on household names is always a great opportunity and I’ve had the privilege of working with Vauxhall for the past six years, developing the brand and creating campaigns that are truly, digital first.
After being acquired by PSA I led a project to determine how the brand lives across all its ecosystems, which involved a full channel review. Having done this, I then helped the client to protect the brand, by developing a space to host all the brand guidelines online and doing away with outdated PDF. This allowed the client, suppliers and retailers to have full access and ensured the brand rules were upheld.
