When it comes to premium, exclusive brands and products you don’t get much more than Sunseeker. Part of moving the brand forward was to redesign their online experience from the ground up.
We didn’t have a huge lead time but in the two months I designed a whole new website. I started with workshops with the client, user research and created customer personas. The next stage was creating and testing prototypes and moving through to design of the new site and development support.
