JCB makes machines that are designed to do a particular job, well and efficiently. But the digital experience for the consumers didn’t match their product’s efficiency. Their consumers wanted to not only view the latest machines online but they wanted to get quotes, order and then manage their fleet of machines within the JCB online environment.
This was what I created, and I started with research and workshops, all the way through design to review and test. It was great fun to work on, I just wish they would have let me have a go in one!
