As Head of Design, I’ve spent over 17 years shaping brands and designing compelling experiences across industries—Automotive, Financial Services, Food and Drink, Fashion, Retail, and Transport. I love crafting design solutions that not only look great but also connect with people and tell meaningful brand stories.

Leading a team of talented designers, I focus on fostering a collaborative and inclusive culture where ideas flow, creativity thrives, and everyone has the space to grow. I’m passionate about mentoring, problem-solving, and pushing creative boundaries to deliver work that makes a real impact.

My experience spans branding, user experience, interface design, e-commerce, brand campaigns, and immersive digital platforms. Whether it’s creating trust-building experiences for financial services or emotionally engaging automotive campaigns, I always aim to strike the perfect balance between creativity and business impact.

I love nothing more than bringing ideas to life—creating something that didn’t exist before and making it meaningful. For me, great design isn’t just about aesthetics; it’s about impact, purpose, and leaving something better than how we found it.

Always open to conversations about design, creativity, and big ideas—let’s connect!