If you’ve ever had a G&T, then you’ve probably had a Bombay Sapphire at some point! So, it was great to be able to work on their Christmas campaign to create an in-store engagement experience for their customers. The campaign started across social channels, inviting people to Selfridge’s to the interactive digital experience. They scanned the bottle in store and it gave them the opportunity to win gifts, which ranged from a set of gin glasses all the way up to an actual Sapphire.
